Over sharing of information on social networks Research Paper

Over sharing of information on social networks - Research Paper Example However, a vast majority of the social media users have resorted to sharing too much information that may compromises their integrity (Solomon 111). In essence, oversharing of information is a major problem in most networking sites, especially those with largely unregulated policies. In this regard, many people tend to share inappropriate content or too much personal information in on the social networks and this amount to oversharing of information in such platforms (MOAC 28). This paper therefore, examines the current trends, contributing factors, and impacts of oversharing of information on social networks. Essentially, social media include all the sites in the internet that enable free interaction of people from different parts of the world. In such interaction, people can easily share multimedia files such as videos, images, and texts (Rasquinha). The use of social media enhances communication in a number of aspects. For instance, people can be able to chat online via the social networking sites besides having the option of doing online business. Initially, most people had the perception that social media was a tool that only friends and peers could use to interact especially in various situations (Solomon 111). Nonetheless, the mushrooming of various social networking sites, especially in the 21st century, has seen more individuals, corporates, and organization embrace the use of social media fully. One reason attributed to this is that one is able to reach and communicate to a large audience via social networking sites that in any other channel. The main social networking sites inc lude Facebook, twitter, Instagram, LinkedIn, You tube, Blogger, MySpace, and Flickr (Mergel 87). Although the main use of social networking sites is social interaction, as the name suggests, the integration of various services in such sites has attracted a number of specialized clientele over the years (Rasquinha). In turn, this scenario has

ROI social commerce Essay Example | Topics and Well Written Essays - 2000 words

ROI social commerce - Essay Example In the modern business environment, social media provides a great opportunity for commerce because of the large audiences that this media draws. But business organizations grapple with how to determine the returns from investing in social media given that it does not give direct returns like the other known forms of investment. Indeed, the benefits accrued from investing in social media could be determined and this paper seeks to elaborate on how to make this achievement. The Big Five – Facebook, Twitter, LinkedIn, YouTube and Pinterest - as referred to as by Marsden and Chaney (2012) provide sales opportunities in the emerging social economy. Social commerce has increasingly been adopted by organizations to reach out to wider market coverage more effectively. Griffin (2009) refers to such a strategy as social commerce which the scholar defines as harnessing the wisdom of many from the Internet to assist shoppers in finding and buying products and services. The driving force b ehind this is the social media, which can no longer be considered as a fad but a part of today’s consumers’ daily lives. ... The commerce aspect appreciates the need for human intervention for a sale to take place (Clapperton, 2012). Increasingly adopted by organizations’ sales arms, social commerce provides a critical online sales strategy for firms as customers seek for fast product search tools. How to Use Social Media in Social Commerce Having the social media as the business tool and the great audience that comes with it would not be adequate in entirety. There has to be effective strategies in which organizations engage this audience through social media so as to convert the normal activities on the media into opportunities for sale. This is an aspect that organizations need to be well versed in as in the near future, social media would be so enshrined in regular business communication and would only be beneficial to those with effective conversion strategies. The first way in which social media would be used in social commerce involves sharing. According to Marsden and Chaney (2012), organiza tions now create sharable content allowing customers to easily share links on their products or important website pages by placing buttons that would enable the ‘like’ function for Facebook, ‘share by email’ or ‘Tweet’. Social sharing gives the ability for users to share content posted on the organization’s website to their social profiles. Additionally, it allows for inclusion of comments on the item that has been shared. Therefore, social sharing provides an effective way of driving traffic back to the organization’s site. Secondly, social media could be used as an effective tool to collect feedback through the ratings and reviews on products. While social sharing by word of mouth