Effects of technology and innovation on Pret a manager Essay

Effects of technology and innovation on Pret a manager - Essay Example Information technology plays an essential role in the unprecedented growth of retail restaurant industry. A retail restaurant industry is a segment of the business which comprises of individuals and organisation whose are mainly engaged with the selling of ready foods to the consumers. Pret a manger is one such organisation which belongs to this particular segment. The report will highlight on the areas such as the role of information technology in the retail restaurant industry as well as more specifically to the company pret a manger. Apart from this the project will also highlight on the different approaches of pret a manger in the context of sustainable development, use of IT and innovations. The report also proposes to highlight the benefits offered by information technology for different elements. Role of Information Technology in Restaurant industry In this sector the functions of Information technology and innovation is significant as it helps in the process of research and d evelopment, financial segment, product development, pricing, distribution and promotion. In other words information technology helps all the 4p’s of marketing mix. The industry plays an important role in the growth of the economy. It is one of the largest growing food types and intended for immediate consumption. The restaurant industry has some distinguishing factor within itself. The point of difference lies where some restaurants have their dedicated kitchens in their outlets while some other restaurants outlets get supply of the ready food from the factory. The industry includes members such as refreshment stands, fast food restaurants, full service restaurants, caterers and institutional food providers. Large fast food chain majorly contributes to the restaurant industry. In a recent study conducted, where it has been found that there were approximately 10 million retail restaurants available across the world. Among them most of the outlets were owned by individuals and single entities. But there are around 350 restaurants involved in chain business. The big names within this category are McDonalds, Kentucky Fried Chicken (KFC), Pizza hut, Dominos, Subway, Fingers and Del Taco, pret a manger among various other players. The noticeable foodstuffs includes pizzas, burgers, sandwiches, French fries, soups, chicken roasts, baguettes ice creams to the traditional Asian fast foods like noodles, fried rice and soups among the others. Franchise operation acts as the most vital component of this industry but some companies go for direct operation as well. The market shares of different companies are illustrated through a diagram:- Figure 1 (Source: pugetsoundoff, n.d.). Presently information technology is widely used in restaurant industry. The companies get hugely benefited through the proper execution of information system. The primary advantage of using information technology retail restaurant industry is that it gives a competitive advantage to the orga nization. The other advantage of using information technology in business lies in its capability to transmit data around the world within very less time. The industry is focusing more on IT to take advantage from it. The

Cultural relativism Essay Example for Free

Cultural relativism Essay The issue of universalism of human rights vs. cultural relativism has been a focal point of heated debate for the last several decades. As globalization is bringing nations together, cultural differences and peculiarities become increasingly more salient. The Universal Declaration of Human Rights, adopted by the United Nation in 1948, lists several categories of rights that the peoples of the world have agreed to accept and recognize. These rights include the right to life, liberty and security of person; the right to be free from slavery and servitude; the right not to be subjected to torture or to cruel, inhuman or degrading treatment or arbitrary arrest, detention or exile; the right to marriage with the free and full consent of the parties; the right to own property; the right to freedom of thought, conscience and religionm; and the right to work, to free choice of employment, to just and favorable conditions of work (United Nations, 1948). These rights are universally recognized because they protect the dignity of an individual and the basic social institutions which are present in virtually every culture. However, their universality is still contested, as â€Å"human rights as laid out in the international covenants ignore the traditions, the religions, and the socio-cultural patterns of what used to be called the Third World† (Tharoor, 1998, para. 1). For example, in some African societies, â€Å"group rights have always taken precedence over individual rights, and political decisions have been made through group consensus, not through individual assertions of rights† (Tharoor, 1998, para. 4). There are many instances when traditional practices conflict with universal human rights. For example, female genital mutilation, practiced by some African and Asian people for cultural and communal reasons, translates into irreversible lifelong health risks for females (UNICEF, 2008). The debate whether human rights are universal is perennial. It is important to recognize, however, that an effective framework for the protection of human rights can be developed only using a bottom-up approach, giving the broad support of a society where human rights are promoted. References Tharoor, Shashi. (1998). Are Human Rights Universal? World Policy Journal, 16(4). Retieved June 11, 2009, from http://www. worldpolicy. org/journal/tharoor. html UNICEF. (2008). Female Genital Mutilation/Cutting. Retrieved June 11, 2009, from http://www. unicef. org/protection/index_genitalmutilation. html United Nations. (1948). The Universal Declaration of Human Rights. Retrieved June 11, 2009, from http://www. un. org/en/documents/udhr

The Milgram Experiment :: Papers

The Milgram Experiment A lesson in depravity, peer pressure, and the power of authority The aftermath of the Holocaust and the events leading up to World War II, the world was stunned with the happenings in Nazi German and their acquired surrounding territories that came out during the Eichmann Trials. Eichmann, a high ranking official of the Nazi Party, was on trial for war crimes and crimes against humanity. The questions is, "Could it be that Eichmann, and his million accomplices in the Holocaust were just following orders? Could we call them all accomplices?" Stanley Milgram answered the call to this problem by performing a series of studies on the Obedience to Authority. Milgram's work began at Harvard where he was working towards his Ph.D. The experiments on which his initial research was based were done at Yale from 1961-1962. In response to a newspaper ad offering $4.50 for one hour's work, an individual turns up to take part in a Psychology experiment investigating memory and learning. He is introduced to a stern looking experimenter in a white coat and a rather pleasant and friendly co-subject. The experimenter explains that the experiment will look into the role of punishment in learning, and that one will be the "teacher" and one will be the "learner." Lots are drawn to determine roles, and it is decided that the individual who answered the ad will become the "teacher." [IMAGE]Your co-subject is taken to a room where he is strapped in a chair to prevent movement and an electrode is placed on his arm. Next, the "teacher" is taken to an adjoining room which contains a generator. The "teacher" is instructed to read a list of two word pairs and ask the "learner" to read them back. If the "learner" gets the answer correct, then they move on to the next word. If the answer is incorrect, the "teacher" is supposed to shock the "learner" starting at 15 volts. The generator has 30 switches in 15 volt increments, each is labeled

Ethical judgements Essay

Our entire life is a continuous process of gaining and retaining information, expanding our knowledge as individuals. Most people spend quite a bit of time in their childhood years in school learning, taking in knowledge that has been produced. As a species humans have produced a wealth of knowledge in a variety of ways. However there comes a time where you have to wonder what extent people would go to, to produce knowledge. Where is the line? When are we doing something ethically wrong? All of these questions bring up another question, do ethics get in the way of producing knowledge? The arts and natural sciences are two areas of knowledge that deal a lot with ethics. The arts are a very free area of knowledge in with people are allowed to express themselves, the natural sciences require a lot of experimentation. In my opinion, knowledge is very valuable, and the production of it should be a priority if the sacrifice is reasonable. The arts are a valuable source of knowledge, producers of art tend to try to convey a message through their artwork. Art comes in many different forms, ranging from visual arts to music and even literary arts. Throughout all forms most of art there are lessons embedded in the art piece, or at least messages conveyed through the art. Similarly, most art contains some form of censorship, artists are not allowed to touch on certain topics. Even if artists decide to make art that touches on controversial or different topics, their art is typically not accepted in society and does not receive any publicity. Again, this is the case with almost all art, however for the purpose of this essay I am going to focus on literary art. An example that is very prevalent in my mind is the ban of _The Book of Negroes_ by Lawrence Hill. A dutchman named Roy Groenberg wrote a letter to Lawrence Hill. In the letter he wrote that a group of people in the Netherlands were going to burn Hill’s book because in contained the word ‘negro’ in the title (Hopper). _The Book of Negroes_ is an award winning book that is about the life of an 11 year-old girl who is kidnapped in a village near Segu in Africa, and sent to North Carolina to be a slave. The book continues to tell the reader about her life as a slave (Hill). _The Book of Negroes_ is widely considered as very moving and a book that conveys important messages (Hopper). Unfortunately, because of the title it was misconceived as a book that was critical of African-Americans. Groenberg was the only person to act on his feelings, however that does not mean he was the only person to see this book as negatively directed at African-Americans. _The Book of Negroes_ was likely misconceived by many more people just because of the inclusion of the word ‘negro’ in the title. Unfortunately, society has made many ethical judgements about the word ‘negro’ which are usually justified but in this case prevent people expanding their knowledge (Hopper). This one of many examples, in which an ethical judgement limited methods available in the production of knowledge. This brings up the question in my mind, why do people shy away from certain words? An attempt to find the answer lead me to the Theory of Knowledge diagram, more specifically the ways of knowing. One way of knowing that intrigues me is language, this seems to answer my question. Language is a very powerful way of knowing, as words can be very powerful. There are handful of words in the english language that are not spoken because of how powerful they are. It seems to me that because of this some words are not tolerated even if the context is appropriate. Which sort of explains why The Book of Negroes received some criticism. It almost makes the criticism understandable, and I can begin to justify Groenberg’s actions. Like I said before, almost all art forms have artwork that is not socially  accepted, and up to this point I’ve only discussed literary art. However in my personal life I have learned about art not being accepted, when it comes to hip-hop music. I regularly listen to hip-hop music and it is a very important part of my life. In the eighth grade for a social studies class I had the opportunity to play a song in class as part of a project. This for me was especially difficult because a lot of hip-hop music is not completely suitable for a eighth grade class setting. Even though I had found a couple of songs that were perfect for what I needed, but had a little too much profanity. I completely understand that there are some inappropriate elements to hip-hop music that are not the best thing for a class room environment. However, I believe by the eighth grade students have developed a level of maturity, and should be able to listen to hip-hop music. All that needed to happen was for my classmates to disregard any profanity and see the song for what it truly is. Similarly, people should have looked past the title â€Å"The Book of Negroes† and read the book to see it for it’s value. Ethical judgments are as prevalent in the arts as they are in the natural sciences. From stem cell research to animal testing, there are a plethora of examples for natural sciences. The arts are as much about entertainment as they are gaining knowledge, or maybe even more. On the other hand the natural sciences is almost entirely about gaining new knowledge and improving what is already known. In this age, developments in natural sciences are nearly only about human advancement. Whether is medically or discovering new things. I am going to mainly focus on how various countries, such as Argentina, the United States, Russia, Iran and France, tested their space equipment. From the mid 1940s all the way to 2013, the mentioned countries have sent monkeys into space (Gray). Before leaders were confident enough to send humans into space, they sent monkeys into space to see how their equipment fared. As expected, most of these monkeys died horrible deaths in flight with no way of knowing what is happening or any way to help themselves (Gray). The most notable instances were the first few monkeys in space. In 1948 NASA sent a  rhesus monkey named Albert 39 miles into the air in a rocket. Albert died of suffocation mid flight, however NASA sent another monkey in the air named Albert II. Albert II survived the flight but died due to a parachute malfunction (Gray). When I discussed the Book of Negroes I reached a conclusion that gaining knowledge is more important than ethical issues. However, when discussing NASA monkeys it is much harder to decide. This is because lives are at stake, although they are not human lives it is still hard to think about something dying for space research. Majority of people agree that sending monkeys into space is wrong. How is it that NASA can design equipment to go into space, but can not create a machine that can detect air pressure and oxygen levels. Again, understanding this point of view is much easier but the theory of knowledge diagram came to my mind again. In the ways of knowing there is emotion, and that is likely the main way of knowing affecting people when they imagine monkeys dying for space research. It is easy to create an emotional bond with an animal as cute as a monkey, and most people can agree monkeys are cute. When reacting on emotions people reach rash conclusions. Which I think can be applied here, I am curious what the reaction would be if NASA tested with uglier or at least less cute animals. What if NASA sent warthogs into space? This is a situation when I personally hate to play devils advocate, however if I was an astronaut in the 1940s I would certainly not go into a space rocket. I have absolutely nothing against monkeys, but if I were forced to make a decision between a monkey dying and a human dying I would choose the monkey, without hesitation. In conclusion, knowledge is very valuable and has been something humans have cherished through the ages. The production of knowledge has been vital to the advancement of the human race. Under most circumstances in the arts and natural sciences, the production of knowledge does not require a major sacrifice, just a small loss or temporary discomfort. There are times in which it is not worth the sacrifice to learn something. However the vast majority of circumstances provide a reasonable loss for the production of  knowledge. Overall, I believe knowledge and the production of knowledge is extremely valuable and should be a priority when it comes to he arts and natural sciences. Works Cited Gray, Tara. â€Å"A Brief History of Animals In Space.† NASA. NASA HQ, 02 Aug 2004. Web. 16 Sep 2013. Hill, Lawrence. The Book of Negroes. Toronto, Ontario, Canada: HarperCollins, 2007. Print. Hopper, Tristin. â€Å"Dutchman threatens to burn The Book of Negroes.† National Post. National Post, 10 Jun 2011. Web. 16 Sep 2013. .

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Position Description: Analyst Programmer – C# . Net Purpose of Position: To design, develop, deliver and support Images in Space systems and services. To work with all areas of the Images in Space business to design and deliver future systems and services. The role requires the delivery of industry leading solutions that are reliable, scaleable and easy to use. This position operates in a multi-tasking environment and will involve support of clients (Internal and External) via phone, email and in person.There is the requirement to work with the Senior Development Analyst and/or technical pre-sales staff to perform analysis and establish user requirements, deliver projects to time and budget, and support these systems to company and client specific agreed service levels. This position is also tasked with supporting a development culture based on consistent methodologies and best practices for design, testing, security and hosting. Reports to: Head Developer and Solutions Archit ect Key Accountabilities: Project Assignments: Analyze, design, build and test business / technical solutions to meet both our internal needs and the needs of our users. †¢ Provide . NET, SQL Server and general development skills and experience to the Software Development team. †¢ Maintain and support existing applications. †¢ Conduct relevant â€Å"Requirements Analysis† to develop an accurate understanding of system requirements, in order to design the best solution within project, business and technical constraints. †¢ Accurately estimate the time and investment required to implement solutions. †¢ Analyse the mpact of any programmed changes to existing systems, and implement changes so as to minimise disruption to production environments. †¢ Create functional software from technical designs and system requirements documentation. †¢ Test software against specifications. †¢ Create and maintain systems documentation. †¢ Share knowl edge and experience relevant to the project with team members. Personal Work Practice and Productivity †¢ Accept responsibility and ownership for agreed personal/project objectives, timelines and deadlines. †¢ Manage assigned work to ensure it is completed on time and to budget. Complete administration tasks within agreed timelines. †¢ Share information and work with other developers / team members. †¢ Actively work in alignment with the vision and values of the company. Quality Management †¢ Support, maintain and improve Images in Space development methodologies, procedures and standards. †¢ Ensure the quality of the final deliverables by establishing and checking technical standards, and by verifying that the products meet or exceed requirements. †¢ To provide quality assurance to colleagues. Systems Support †¢ Proactively identify system modifications and/or enhancements (scalability, performance, ease of use etc). Ensure all systems are fu lly operational in accordance with contracted performance measures and/or Service Level Agreements. Other responsibilities may include any development duties that we reasonably require you to do. These may change from time to time to reflect the changing requirements of your position and our business. Key Performance Criteria: †¢ Delivery of projects against defined milestones and budgets. †¢ Customer satisfaction / absence of complaints. †¢ Speed of solutions (efficiency). †¢ Rework rate (bugs). †¢ Stability and Performance of Production software. Stability and Performance of Development Infrastructure. General Skills: †¢ Ability to analyse and define system requirements. †¢ Systems architecture and design. †¢ Deliver functional software using appropriate web technologies. †¢ Ability to learn new technologies. †¢ Strong communication and inter-personal skills. †¢ Lateral thinking. †¢ Self management. †¢ Provide direct training and support to development staff and end users. Technical Skills: †¢ Microsoft and related technologies – C# / . NET Framework †¢ Web sites & Web services (ASP. NET, MVC) †¢ AJAX programming experience. Experience in Object Relational Mapping Tools ( e. g. : Subsonic, Nettiers, nHibernate) †¢ Microsoft SQL Server †¢ Standards Compliant Design and Markup (HTML / XHTML / XML & CSS) †¢ DOM Scripting (JavaScript, JSON & related frameworks (e. g. : jQuery, YUI/ExtJS ) †¢ Support legacy sites & services (Cold Fusion) †¢ Separation of presentation and content by use of Cascading Style Sheets. †¢ Experience in Fireworks or Photoshop for image creation or manipulation. †¢ Web Service or Service Oriented Architecture experience. †¢ Basic computer & systems hardware knowledge and networking skills.

9 Easy Steps to Make More Money At Work

9 Easy Steps to Make More Money At Work We can’t all be hedge fund managers and zillionaires. But there are a few very practical strategies that can help you maximize your assets. 1. Location Location LocationDon’t just flock to L.A., Chicago, Boston, or New York because they’re there (and so big and shiny). Use a resource like Zillow.com to check for metro areas with a better bang for your buck- cities like Dallas, Atlanta, and Indianapolis, where housing costs are a much lower percentage of your income. A lot of these cities are up-and-coming and great places to live.2. Be proactiveDon’t wait six months or a year for your first performance review to ask for that raise. Most companies make their budgets at the end of their fiscal year; if you can, start the conversation before that window closes.3. Give it a NumberLet your boss know what you want before you explain why you’ve earned it. And set a range; you’ll appear flexible; and you never know, you might end up with the big numb er.4. Go RogueExecutives who switch jobs can end up with an up to 15% pay bump, compared with your typical 3% raise. Make that kind of upward move at the age of 40, and you can make a 9% difference in your lifetime income.5. RebrandYou’re not the same employee you were when you were fresh out of college with your first resume. Tailor your current resume to your current goals, and drop whatever positions are no longer relevant to your career.6. DigitizeWhy look for other opportunities when the Internet can do it for you? Keep up on LinkedIn, Poachable, and Poacht, and sex up your profile with keywords pertinent to the job you want. This will attract prospective employers without your even having to go looking for them!7. Climb HigherEven if you’re late in your career, aim to make it up just one more rung on the ladder. It can make all the difference in cumulative earnings, not to mention the ego boost of conquering another level of the game.8. Go LateralNo more free run gs on your ladder? No worries. Hop to the adjoining one if opportunities are short. Just make sure not to burn any bridges- and keep your boss sweet in case you ever need a glowing reference.9. Have a Back-Up PlanYou never know when everything is going to come crashing down around you. Prepare for the worst and you’ll never get caught with your pants down. Have an idea for a small business or a freelance project? Keep it in your back pocket for emergencies and never lose a chance to earn.9 Ways to Make More Money at Work

Pink Mustache Delivers! Essays - Transportation Network Companies

Pink Mustache Delivers! Essays - Transportation Network Companies Anthony P. Moreno MKT/421 Instructor: Fritz Beiermeister December 21st, 2015 Pink Mustache Delivers! The company that I previously used was, Lyft, a ride within minutes. The new product that I would add to Lyft would be to branch out and become a delivery service. Within the Lyft app there would be another area that rather than asking for a lift, you can order anything you want and the Lyft driver would deliver it to wherever you needed it. The target market for this product would be adults ranging from 18 years old and older. The target market would need a smart phone; just like our normal Lyft consumers would use and would have to have a credit/debit card already inputted within the app. I think that this would appeal greatly to our market because you can have anything you want at anytime you want. We greatly encourage our target market to not drive when they are unable to, so this would branch off and help to keep unsafe drivers off the road even more. The first target market that we would aim towards would be adults 21-40 years old. We would target more of the late night after h ours groups of customers. This way we are still promoting safe driving while being able to enjoy themselves. Our drivers would still have our logo, the pink mustache, on their cars to let the customer know that it is our business who is delivering their products that they ordered. Geographically, how far of a distance would our consumer be able to order a product from? We would allow our consumer to only be able to choose from various stores, shops, restaurants, office buildings and other locations within a 15-mile radius from the driver to the consumer. Demographically, will my 15-year-old daughter be able to order alcohol? Anyone over the age of 18, with their credit/debit card inputted in the app and has a smart phone with our app on it. We will have restrictions through our app on certain items, such as alcohol, cigarettes and other items that have age restrictions. Psychographically, what if I dont want the driver to know where I live? The consumer is the person who lets the driver know where to meet. Our drivers can stand outside of their car and wait for you or if you prefer the drop off at doorstep option you choose how you want to receive your delivery. Will they be able to deliver on holidays? Yes, our drivers choose when they want to work, so we wil l always have drivers ready to work any day at anytime. Behaviorally, once I order the same thing over and over again, can I just get a personal driver to get me exactly what I want every time? No, we do not set anyone up with the same people on purpose every time. That doesnt give our other drivers opportunities at certain jobs. The methods we would conduct for our marketing research would be surveys and observation. We would conduct surveys after every Lyft ride to see if our consumers that are already using Lyft would use the delivery service. We would also have surveys on privacy and what would be appropriate for the consumer and driver interaction. We could send out surveys to our current e-mail lists with coupons on both of our services, if they complete the survey. The other method is observation, since there are already delivery service companies out there, we would conduct some observations about them. We would observe their prices, fees, delivery times, what areas are most populated and what has failed within their business. I choose these two methods because I feel that we have a large amount of available audience and a survey would be a quick and inexpensive way to get fast feedback. Observing other companies is a also a way to see what the competition is like in this field and what makes our comp any stick out from the rest. Observing the other delivery companies would help us start from a basis on where we should start from and then branch out to make our company unique and give it the Lyft touch. Once we have received feedback through our surveys

3 Parenthetical Punctuation Puzzles

3 Parenthetical Punctuation Puzzles 3 Parenthetical Punctuation Puzzles 3 Parenthetical Punctuation Puzzles By Mark Nichol 1. â€Å"Thanks to technology, we can have independence, relative independence, from the harsh qualities of the real world on a day-to-day basis.† This sentence’s punctuation a series of three commas implies a flat progression of ideas without modulation. But the writer, after the fact, modifies the absolute word independence with the qualifying term relative, and should signal this slight case of backpedaling by marking the phrase â€Å"relative independence† as an interjection: â€Å"Thanks to technology, we can have independence relative independence from the harsh qualities of the real world on a day-to-day basis.† 2. â€Å"You, yes you, can say you were there for the advent of the Apple iPod.† The writer almost immediately interrupts the sentence to emphasize the importance of the reader’s qualification to make the claim. The interruption, however, is weak because it is accomplished with a pair of quotidian commas rather than two dashing dashes. Also, note that if the writer had correctly punctuated the parenthetical phrase (â€Å"yes, you†), the result would be a confusing sequence of three commas (â€Å"You, yes, you, can say . . .†), which would further diminish the impact of the interruption. The correct treatment is â€Å"You yes, you can say you were there for the advent of the Apple iPod.† (The third parenthetical option, to place â€Å"yes, you† in parentheses, is the equivalent of whispering the phrase, which is not the connotation the writer intends.) 3. â€Å"The potato, and for that matter ginger root, are not true roots, but underground stems.† This sentence is a more complicated variation of the one in the previous example complicated, because the interjection (â€Å"and for that matter ginger root†) itself includes a parenthetical phrase that the author has erred in not setting off with punctuation: â€Å"For that matter† is an interjection within the phrase â€Å"and ginger root.† The larger interjection should be set off by em dashes, though parentheses are also correct; commas will suffice for the one within: â€Å"The potato and, for that matter, ginger root is not a true root, but an underground stem.† (Note, too, that I altered the sentence’s plural construction to a singular one: Factually, ginger root is also an underground stem rather than a true root, but in the sentence as it is structured, because ginger root is within a parenthetical phrase, is and the nouns root and stem refer only to potato.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesWhen to Form a Plural with an ApostrophePeople vs. Persons

Journal assignment Essay Example | Topics and Well Written Essays - 1000 words

Journal assignment - Essay Example The first article was about the people of Himalayas and their way of life. The population in this part of the country is not so high which is greatly affected by the climate making communication and movement difficult in these harsh living conditions. Over the years, people living in the remote and isolated villages have preserved their identity. However, the advancements in technology, communication and transport, are bringing the people exposure to the outer world. With a population of around 40 million, the place is mostly occupied by the Hindus of the Indian origin and the Tibetan Buddhists. Most of the economy in this area is dependent on agriculture. What was surprising is that even with the advancement of technology, the modern industries are lacking in this area. The Himalayas has major hydroelectric potential, but the development of hydroelectric resources requires outside capital investment (Himalayas, uttaranchal.ws). Over the last decade, it has witnessed a lot of growth in population but not so equal growth of employment. This has also led to the lack of development in this area. Another reason is Education, which is improper and lacking. Skilled labor to organize and manage the development of natural resources is in scarce. One of the impressions I got about this place was even with the rich government, people in many parts of the mountain face malnutrition, lack of good drinking water facility and poor health services. The food production is not enough to serve all the people. A large portion of the food processing involves developing cereals, wheat, barley, millet, sugarcane, tea and fruit processing is also done in large amounts. However, the people and the place with its natural beauty makes it a heaven to live in. This has been the unique about this country. A lot of people from different cultures and language reside in the same place with peace. Reading about this place has given me an idea about the peaceful nature

Fieldwork GPS report Essay Example | Topics and Well Written Essays - 1000 words

Fieldwork GPS report - Essay Example The first type is the Total Station, which is classic equipment and is not only a GPS system. The other two types of equipment used are the Trimble Juno SB handheld and Leica antenna. These two types of equipment are used in similar ways to position points, but the Leica antenna is more accurate and expensive. On the other hand, the Trimble is cheaper than the Leica antenna. This report will show how the devices can be used and a comparison between all three based on the results each type of equipment’s accuracy. Aim: To understand how GPS systems work by using different types of equipment, and to know which device is most accurate. List of equipment: GPS Leica antenna Total Station GPS Trimble Juno SB handheld Explanation and results of fieldwork: (Figure 1: Wild Park area from Google maps) The field work was conducted at Wild Park in Brighton (Figure 1). The first step was set two points as references by using Leica antenna GPS devices. The benefit of these two points is to make the work more accurate. The group started with using a handheld Trimble for each student. Firstly, we opened the device and added information to it. We then made a line across the valley. Finally, each student took random points to show the land in the valley. The map for the points was done using the geographical information system ARCGIS programme, and the results are shown on this one map for the points and contours as well as a 3d map (Figure 3): (Figure 2: Contours map of Trimble device) (Figure 3: 3d map of Trimble handheld points using ARCGIS programme) The second lot of work was done through using a Lieca antenna device. For this step, we only used one piece of equipment. We started by taking points across the valley. Then, random points were taken. The map used ARCGIS programme; one map is a contours map (Figure 4) and the other is a 3d map (Figure 5). (Figure 4: Contours map of antenna GPS points) (Figure 5: 3d map of antenna points) The last piece of equipment used w as a total station. Through this device, two lines across the valley were taken. One line went across the valley, while the other line went the length of the valley. The points of the total station are presented in a diagram by using Excel and the ArcGIS programme of the Wild Park valley (Figure 6 and 7). (Figure 6: Diagram from Excel file of total station points) (Figure 7: Image of total station points using the ARCGIS programme) Discussion and comparisons between the three devices and methods: The Trimble Juno handheld and antenna dGPS devices used a GPS system to show the points on the map. The system used three satellites to present the easting, northing, and latitude, or X, Y and Z of the points. The accuracy of the position of points will be more accurate when the device uses an accurate clock and can read the signal from the satellite even when the weather is not good. The total station does not use the GPS system, and the accuracy of the points depends on the control points and if the devices have sets on it very well or not. From the points in the Excel file, the maps, which were drawn using an Arc map or arc scene programmes, and type of reading of equipment, I will make a comparison between the devices. Firstly, the Lieca antenna dGPS equipment or differential GPS is a receiver antenna (rover) that receives a signal from a station base that is reserved in a big area. The advantage from this way of using a GPS

Global Politics and Economics Essay Example | Topics and Well Written Essays - 750 words

Global Politics and Economics - Essay Example The present generation lives under the international system based on the belief in global unity; which will eventually enable the world to organize its affairs from the view point of international character. This is an important achievement of twentieth century. This, however, does not mean that political world unity already exists or that we have anything like world government either immediately or in the near future. Capitalism has been successful in nurturing technological innovation, in promoting initiative, and in creating wealth and increasing poverty. Many economists are agreed that in general capitalism can be a powerful engine for development. But, political interests and specific forms of capitalism can have different results. The monopoly capitalism of the colonial era for example was very destructive. Likewise, there is growing criticism of the current model of corporate and its version of globalization and capitalism that has resulted. There may indeed be merit to various arguments supporting global integration and cooperation. But politics, corruption, geopolitics, as well as numerous other factors need to be added to economic models, which could prove very difficult. Economics is sometimes separated from politics and other major issues, theory can indeed be far from reality. There is an important difference between liberal politics and liberal economics. But this distinction is usually not articulated in the mainstream. The thinkers of the Enlightenment, such as Thomas Jefferson, Tom Paine, John Stuart Mill and Karl Marx never doubted that the future for every nation in the world was to accept some version of western institutions and values. A diversity of cultures was not a permanent condition of human life. It was a stage on the way to a universal civilization, in which the varied traditions and culture of the past were superseded by a new, universal community founded on reason. (John Gray 1-2) With the Cold War over, politicians, economists and others have been promoting unfettered free trade and free market ideology, pushing it to an even wider international arena to facilitate international trade. Since the Cold War has ended, it is almost no surprise that today's globalization has come in the form we see it - that is where it would have been had the Cold War not got "in the way". The World Wars were related to expanding trade avenues and holding on to them. Throughout the Cold War, there contained a global threat to market democracies: now we should seek to enlarge their reach. (Anthony Lake 71) The achievement of transformation is the overriding objective today of transnational organizations such as the World Trade Organisation, the International Monetary Fund and the Organisation for Economic Cooperation and Development. Free trade and free markets are essentially about making trade easier by allowing the market to balance needs, supply and demand. Within a nation, it can be a positive engine for development. While

The role of nursing Essay Example | Topics and Well Written Essays - 1000 words

The role of nursing - Essay Example Significant studies in the area have suggested that the effect of reduced nurse staff on patient outcomes is an inverse relationship between the two whereas positive outcomes result when there is adequate nurse staffing. Therefore, the effect of nurse staffing on patient outcomes has been one of the most essential areas of nursing research and this qualitative research makes a profound analysis of the published literature on the topic in order to determine the various aspects of nurse staffing in relation with patient outcomes. The research question of this nursing research proposal proposes to analyze the various aspects of nurse staffing in relation with patient outcomes and the research question is: What is the effect of nurse staffing on patient outcomes and how can favorable staffing ensure better patient outcomes The research question analyzed in this paper incorporates various important secondary questions such as 1) What are the various aspects of patient outcomes affected by nurse sta... ) What are the determinants of favorable staffing, and 4) What is difference in the results of adequate staffing and that of the reduced nurse staffing. The Purpose or Aim of the Research The research purpose usually reflects the type of study conducted and the main purpose of this qualitative research on the effect of nurse staffing on patient outcomes is to determine the relationship between nurse staffing and patient outcomes. The most important aim of this study is to help the nurses improve their practice by making their aware of the positive relationship between nurse staffing and patient outcomes. Examining the effect of various nurse staffing levels on the patient impact can highly determine the aspects of good practices of health care and in turn produce positive results in the organizational outcomes of health care. Therefore, the purpose of the research proposed in this paper is to contribute to the practice of nursing, health care, and patient outcomes. Keywords to search for The keywords related to this study include: nurse staffing, patient outcomes, reduced nurse staffing, adequate nurse staffing, etc, Scope of the Study (Who is written for) The scope of the proposed study, i.e. the effect of nurse staffing on patient outcomes, covers various aspects of the practice of nursing, health care industry, and patient outcomes. Therefore, this proposed study is intended for the various people engaged in the practice of nursing, health care, and the health industry and this will help in improving the quality of nurse staffing in order to help better patient outcomes. Population of interest The population of interest in this research includes nurses belonging to different levels of nurse staffing and the patients in the related areas of nursing. It will also

Research paper on Workplace diversity Proposal Example | Topics and Well Written Essays - 750 words

Paper on Workplace diversity - Research Proposal Example On the other hand it can become a constraint or limitation if a firm disregards the existence of workplace diversity. This essay analyzes the topic of workplace diversity by discussing the author’s personal experiences and by analyzing concepts and theories on the topic. In the United States of America there are laws that protect employees from being discriminated against based on race, sexual orientation, religion preference, or ethnic background. The most important law that prohibits discrimination in the workplace is the Civil Rights Act of 1964. A lot of discrimination cases occur due to stereotypes. A stereotype is an assumption made about a person based on group categorizing. In a recent judicial proceedings judge Miller ruled that an employer can’t discriminate based on sex stereotypes, but it can rely on dress code that enacts stereotypes (Weiss). Resistance to change is one of reasons that it is sometimes difficult for organizations to properly manage workplace diversity. I’ve personally seen how workplace diversity can help companies get the most out of its human resource. A few years ago I worked in a medium size company whose corporate culture took advantage of workplace diversity. There were a few hundred employees in the company which included more than 50 international employees. The human resource department recruited through the internet professionals from all over the world. The company offered very good relocation incentive packages and paid these foreign employees 10-25% more than what the industry paid employees of similar educational and work experiences. One of the reasons the company hired so many international workers was for the insight these people could provide which in turn was utilize to determine the best locations for corporate expansion. The company utilized multiple communication factors in their dealings with international employees. The interpersonal relationships among the entire staff were a motivating factor

The Persuaders Essay Example | Topics and Well Written Essays - 500 words - 1

The Persuaders - Essay Example The 2004 presidential campaign is also made a part of this video to explicate how the two persuaders, the Republicans and the Democrats, tried to take maximum advantage of innovative techniques to attract and persuade voters on basis of their individual demographic profiles. However, the catch-22 is that with more fierce bombardment of marketing techniques, it has also become increasingly harder to get consumers to respond to them. It is implied that as the marketing claims continue to become more sophisticated, consumers also continue to get more cynical. This has prompted refinement of old techniques by the persuasion industries to reestablish a bond between Americans and various brands. The video shows that in order to establish a magical and long-lasting connection with consumers, many brands have begun to use very surprising techniques like hiring of linguists and brain researchers as brand managers. Such brand managers seek to awaken the hidden desires of consumers by their magical words to influence their decision making when they go to a store to buy a certain product. Although they strive to create an emotional connection between consumers and their brands, there is much debate on whether these connections could be held real. My personal opinion is that often such brand managers, instead of honestly explaining the real message and promise behind the brand, only mean to manipulate consumers, misguide them, and tarnish their tastes. It is not uncommon for consumers to get lost or carried away while listening to these brand managers work their magic with their words. For example, the reality can turn out to be drastically different after buying a product and dis covering the contrast between its real value and the value promised by brand managers earlier on. I use an Apple iPhone and I can demonstrate well how the relatively new marketing trend, in which consumers are persuaded by brands to buy a product to

Research paper on Workplace diversity Proposal Example | Topics and Well Written Essays - 750 words

Paper on Workplace diversity - Research Proposal Example On the other hand it can become a constraint or limitation if a firm disregards the existence of workplace diversity. This essay analyzes the topic of workplace diversity by discussing the author’s personal experiences and by analyzing concepts and theories on the topic. In the United States of America there are laws that protect employees from being discriminated against based on race, sexual orientation, religion preference, or ethnic background. The most important law that prohibits discrimination in the workplace is the Civil Rights Act of 1964. A lot of discrimination cases occur due to stereotypes. A stereotype is an assumption made about a person based on group categorizing. In a recent judicial proceedings judge Miller ruled that an employer can’t discriminate based on sex stereotypes, but it can rely on dress code that enacts stereotypes (Weiss). Resistance to change is one of reasons that it is sometimes difficult for organizations to properly manage workplace diversity. I’ve personally seen how workplace diversity can help companies get the most out of its human resource. A few years ago I worked in a medium size company whose corporate culture took advantage of workplace diversity. There were a few hundred employees in the company which included more than 50 international employees. The human resource department recruited through the internet professionals from all over the world. The company offered very good relocation incentive packages and paid these foreign employees 10-25% more than what the industry paid employees of similar educational and work experiences. One of the reasons the company hired so many international workers was for the insight these people could provide which in turn was utilize to determine the best locations for corporate expansion. The company utilized multiple communication factors in their dealings with international employees. The interpersonal relationships among the entire staff were a motivating factor

Gary Hess The United States at War, 1941-1945 Essay

Gary Hess The United States at War, 1941-1945 - Essay Example The book is very concise and straight to the point. It does not drag the reader into arguments that do not have relevance to the author’s primary thesis. The Second World War is often regarded as a historical event of epic proportions. The European and the Pacific stages were considered as different campaigns by themselves, and Hess provides a good narration of history which is both chronological and thematic. Hess attacks the US and its involvement in the Second World War in a thematic approach which makes the historical account very interesting. For example, in the first chapter, â€Å"To Pearl Harbor: The United States and World Crisis†, Hess discusses the nation’s rationale in its inter-continental interference was that first, the US wanted to protect its far-flung allies and second (most importantly, of course) to champion the democratic leadership it had boasted since its independence. Working on this example, it is clear that although Hess provides a mains tream historical narrative on his chosen topic (that is providing facts and accompanying analysis), the author dwells on the matter that the mere analysis and interpretation should be streamlined to a higher argument.

Democracy - Essay Essay Example for Free

Democracy Essay Essay Introduction Democracy, it is generally believed, had its roots in Ancient Athens. We know it spread its stems to most of Europe and later to parts of Asia by mid 19th century , mostly in the form of parliamentary democracy. But in the context of this paper,we are not interested in the histrocity of the idea or concept of democracy, but in the idea itself. That is to say we want to analyze the meaning of democracy and its different forms, study its efficiency (so to say), ponder over its limitations and compare it to other forms of government. Whether democracy was conceived of in Athens, Sparta or India is not a topic of interest in this paper (although there may be references to historical events in the evolution of the idea when pertinent). What does democracy mean? Democracy comes from the greek â€Å"rule of the people†. But as I searched for a definition of democracy in the course of research for this paper, a consistent defintion of it seemed to elude me. So we must examine some of these definitions and try to find a core to the idea of democracy, if there exists one. Bunch of different ideas and quotes are out thr on internet put about 4-5 of them here and discuss if them from a current or historical perspective..ive written down one for u: â€Å"The right to dissent without repercussions to ones personal well-being is the core value of Democracyâ€Å" * Nathan Sharansky Discuss quotes such as this to evaluate how these ideas are implemented in practice.. All this should take up about 500 words..  The only core value seems to be people get to elect their governement..how much of the peoples rights are respected after that greatly varies.. Forms of democracy Representative..constitutes parliamentary and liberal(most democracies are  these) Constitutional Direct Socialist Totalitarian ..discuss all thseabout 300 words.. A critique of democacy An illusion There was no stone-pelting, nothing.There was no curfew They fired indiscriminately. (http://www.independent.co.uk/news/world/asia/kashmir-burns-again-as-india-responds-to-dissent-with-violence-2045905.html). The above was said by Abdul Rashid, a Kashmiri youth whose friend was gunned down by Indian army officials for holding a peaceful, nonviolent, anti-government rally in the summer of 2010. But this was not an anomoly in the process of democracy in India. Kashmir still remains the most militarized zone in the world with about a half a million troops on active duty (for the sake of comparison, the United States had about 165,000 troops in Iraq at its peak)(i read these figures on cia.gov..i dont remember the exact link ). How is that a government for the people is killing its own citizens for holding a nonviolent demonstration? How is such a huge militarization of a province in a democracy justified? Even a basic understanding of the ideas of freedom and liberty that democracy ent ails shows how abhorrent these actions are. But these things happen, not just in India, but in other developed counties like the United States (Japanese americans in 1942), where the rights of their citizens are violated just when they would want to exercise them. So one must ask, are democracies really for the people? A study of history of goverment brutality in countries like India and the United States seem to suggest otherwise. The almost forceful takeaway of land by the Indian goverment in eastern India from farmers (actions which directly led to the Naxalite-Maoist insurgency, something the current prime minister of India called the single biggest internal security challenge ever faced by our country.( http://www.ploughshares.ca/libraries/ACRText/ACR-IndiaAP.html)), seem to suggest otherwise. The locking up of Japanese Americans in internment camps in 1942 by Franklin Roosevelt and the Unites States government seem to suggest otherwise. The indiscriminate shooting of  unarmed, nonviolent Kashmiri youths (some as young as 9 years old)shouting â€Å"azadi!azadi!†(â€Å"freedom!freedom!†) by Indian security officials seem to suggest otherwise. One gets the idea. So maybe people like Vilfredo Pareto and Gaetano Mosca are correct after all. The masses are always characterized by apathy and division, the powers to be by drive and unity (Femia, Joseph V. Against the Masses, Oxford 2001). Maybe all democracy does is shift the power scale, from domination by a despotic leader to manipulation by a democratic government. Maybe the people don’t really have much of a say after all. Maybe it’s just an illusion. Majority rule Majority always gets its way..discuss gay rights..civil rights in us..womens rights historically..religious parties like shiv sena in Mumbai..rising intolerance of secularism in india..majority rule can get tyrannical and the minority issues ignored when people get to decide resolutions to minority issues. The irrational voter â€Å"The best argument against democracy is a five minute conversation with the average voter.† – Winston Churchill Talk about how the common man is largely ignorant about serious issues and hence can vote against his/her interests..u can greatly discuss the recent midterms in us to make this pointbasically ur sayin if we must solve economic issues we talk to economist..if we must solve environmental issues we talk to climate scientists..if we are talking abt what to teach in science class we take the consensus of scientist not what the common people of the state think (talk abt teaching creationism in schools..a lot of states in us have majority of it people wanting creationism be taught as science even though almost no scientist believe it to be science)not everything should be up for a vote.. Economically Ur a better person to write abt this Idealistic Show how its hard to apply democratic principles in practicecorrupt officials..apathetic citizens..uprisings etc.. Instable Frequent elections make the government instableshitload of examples on the internet abt this.. Best we have? â€Å"It has been said that democracy is the worst form of government except all the others that have been tried.†- Winston Churchill Compare democracy to other forms of governments like dictatorships, communist states, anarchist, socialist,etc..define and discuss each with respect to western liberal democracy..ive done some of it for anarchist Anarchist Anarchists are those who advocate the absence of the state, arguing that common sense would allow people to come together in agreement to form a functional society allowing for the participants to freely develop their own sense of morality, ethics or principled behaviour. (from wikipedia). One such current society is Somalia, and it would not be hyperbole to suggest they are not doing very well. The lack of a state and police have led to nationwide lawlessness, violence and spiralled the country into utter chaos. I think Somalia really characterizes the severe consequences of not having a state and is not a direction one would want their country to go in. Giving people all the power has resulted in the most powerful and the most brutal of them to take power and the rest of people losing all freedom(ironically).

Research in Neuroprotection

Research in Neuroprotection A human brain possesses 100 billion nerve cells or neurons. But only about 400,000 of these nerve cells are dopamine nerve cells that can produce dopamine in the substantia nigra. We depend on dopamine neurons for numerous activities such as movement, motivation, reward, punishment, cognition, mood, memory, attention, and sleep. How can so few dopamine neurons do so many things? The answer is dopamine neurons can sprout massive numbers of branches along its axon. This enables the neuron to link up with many other brain cells and modulate numerous biochemical pathways. To support their massive network activity, dopamine neurons depend on their subcellular power stations called mitochondria for the energy. This energy dependence makes dopamine nerve cells vulnerable. Every year, an average of 2,400 dopamine neurons die because of the failure in their power stations. So, half of a healthy adults lifetime supply of dopamine cells is dead by age 80. If 70 percent of dopamine cells in the substantia nigra die, symptoms of PD will kick in. A person will hit this threshold at age 120 just by aging. Some people will hit this threshold earlier, like age 60, due to other sources of cell death. Humans are the only animals to get PD because the life spans of other animals are too short to develop the disease. Because dopamine neurons get sick for many reasons, scientists have come up with several neuroprotective strategies. One idea proposed in 1985 by Walther Birkmayer was to protect dopamine nerve cells from the toxic effect of dopamine itself. Dopamine nerve cells releases dopamine as a neurotransmitter to signal other nerve cells. Once the message is received, the cell needs to clear any leftover dopamine so it doesnt interfere with future transmissions. Some of the dopamine is reabsorbed by the body. The rest is degraded by an enzyme known as monoamine oxidase, or MAO, releasing free radicals that can destroy brain cells, including the dopamine nerve cells in the substantia nigra. Birkmayer thought treating PD patients with the so-called MAO inhibitors early in their PD might slow the progress of the disease. In 1985, Birkmayer conducted a study comparing a control group of 377 PD patients (on L-dopa alone) with 594 patients who received L-dopa plus an MAO inhibitor called slegiline over a nine year period. He found the slegiline group lived on average 15 months longer than the control group. Birkmayer interpreted these findings as evidence that selegiline was preventing the death of substantia nigra neurons in PD. But critics believed the selegiline effect was just symptomatic. Researchers had conducted a series of large, expensive placebo-controlled studies to test the efficacy of selefiline and other MAO inhibitors over the last two decades. The results failed to provide definitive evidence that MAO inhibitors can protect neurons and slow the progression of PD. Meanwhile, scientists have proposed other potential neuroprotection therapies designed to block various disease pathways. Some seek molecule targets that might protect or assist the mitochondria. Others attempt to block calcium channels on the assumption it would help protect the dopamine nerve cells. But these attempts to protect dopamine neurons have been overshadowed by an approach focusing on nourishing dopamine neurons that are damaged but not yet dead. *** In 1991, two scientists at the biotech company Synergen isolated a brain protein that appeared to nourish and protect dopamine neurons. They called this protein glial-cell-line-derived neurotrophic factor, or GDNF. They produced a synthetic form of GDNF and tested it on dopamine neurons in test tubes and in monkeys rendered parkinsonian with MPTP. In the test tubes, GDNF turned sick neurons into healthy ones. In the monkeys, the GDNF reduced their PD symptoms. Amgen was so impressed with the experiment they bought the company. Between 1996 and 1999, Amgen carried out trials on 38 humans. The researchers didnt attempt to reach the striatum, because the available brain catheter was too large. Instead, they delivered the GDNF to the lateral ventricle, hoping the cerebrospinal fluid would carry the GDNF to the striatum. The trial was a failure. The problem, according to the British neurosurgeon Steven Gill, was that the GDNF had not made it to the striatum because of the size and the design of the catheter. Gill designed his own mini-catheter and mounted an in-house open-label study at the Frenchay Hospital involving five moderately advanced PD patients. After one year, Gill reported that all five patients showed dramatic improvements, and there were no serious side effects. This rekindled Amgens interest in GDNF, and the company carried out new animal studies and mounted a blind-placebo-controlled trial. By 2004, Amgens second trial had failed. The company announced that it was halting all clinical use of GDNF around the world. To this day, Gill believes that his approach worked. With funding from the Cure Parkinsons Trust, Gill is doing a larger study on GDNF. This trial will allow Gill to determine if direct GDNF infusion has potential as a disease-reversing therapy in PD. *** Some neuroscientists argued that a better way to deliver GDNF was to use gene therapy. With gene therapy, you start with a simple common cold virus and replace its gene with the gene of your choice. Here, you can use the gene that encodes the growth factor GDNF or a related cousin called neurturin (NTN). You need to introduce multiple copies of the virus into the patients putamen to infect the neurons with the desired gene. Unlike infusion, gene therapy is a one-shot process. Once the genes are inserted and turned on, they should keep working indefinitely. In 2000, Rush University scientist Jeff Kordower published a paper in Science showing a proof of concept in monkeys. He founded a biotech company in San Diego called Ceregene Inc to undertake a phase I safety trial in humans. Kordower used the NTN gene for the trials because Amgen held the patient on the GDNF gene. After a year, the patients UPDRS motor scores had improved by 40 percent with no serious side effects. In 2008, the results of the phase II double-blind placebo-controlled trial showed no difference between the gene therapy and the placebo groups. Ceregene considered shutting down the NTN gene therapy program. But then two trial patients died of unrelated causes, providing an opportunity to examine their brains. The autopsies revealed that the infusion had fallen short of expectations. Only 15 percent of the putamen expressed the NTN gene; Ceregene researchers had been hoping for 50 percent. With $2.5 million grant from the Michael J. Fox Foundation, Ceregene launched another trial involving 51 patients, infusing four times the viral dose and delivering the NTN to the substantia nigras and putamen. April 2013, after a 15- to 24-month follow-up, the results showed no difference between the treatment group and the placebo group. Key Takeaways A person has a lifetime supply of 400,000 dopamine nerve cells, of which an average of 2,400 die every year. In 1985, Walther Birkmayer attempted to protect dopamine neurons using MAI inhibitors. In the late 1990s, Amgen and Steven Gill attempted to nourish damaged dopamine neurons using the growth factor GDNF. In 2000, Jeff Kordower attempted to use gene therapy to deliver growth factor NTN to nourish damaged dopamine neurons.

A Struggle for Acceptance of Gays Essay -- Homosexuality Religion Marr

A Struggle for Acceptance of Gays "When the dust settles and the pages of history are written, it will not be the angry defenders of intolerance who have made the difference, that reward will go to those who dared to step outside the safety of their privacy in order to expose and rout the prevailing prejudice." - John Shelby Spong Episcopal Bishop of the Diocese of Newark, NJ November 21, 1996 During World War II and especially the twenty years after brought great political and social changes to the U.S.. Undoubtedly, one of the major changes was the new awareness of homosexuality. If this new awareness was to the advantage or if it was really wanted by the gay and lesbian population is a question that arises; if they really had a choice in the matter is another. I think gays' relentless struggle for acceptance into mainstream society came from the American constitution itself. After all, the gay liberation movement started in America, the land of the free, where all men are created equal and with an inalienable right to pursue their own happiness. No one should be able to take these rights away from anyone. Also, in the 1950s, the civil rights movement became active and words like desegregation and equal rights for all became synonymous with the American way of life. Stand up and fight against those who have done you wrong! This is what gave homosexuals such a conviction to start fighting for their own cause. This paper will follow the progress of gay and lesbians in the twentieth century before, during and after World War II. What was their position in the armed forces during the war and what was government and military policy during and after the war on gays in the army and in government positions? How did gay and lesbians respond to the new policies after the war and why were organizations like the Mattachine Society and the Daughters of Bilitis founded? On December 7, 1941 at 7:55 a.m. local time, Japan attacked Pearl Harbor. The Unites States declared war on Japan and was suddenly a participant in the largest war in the history of mankind. A massive military force of 12 million men was assembled. American soldiers were sent to Europe and Japan to participate and win the Big One. The military bureaucracy grew accordingly and thousands of new jobs were created. With the military's enormous demand for personnel... ...os Angeles newspaper in March 1953 linking "sexual deviates" with "security risks" who were banding together to wield "tremendous political power". The Mattachine Society was restructured, with a more transparent organization, and its leadership replaced. It also changed its aims to the assimilation of homosexuals into general society, which reflected its rejection of the notion of a homosexual minority. However the Society declined, and at its convention in May 1954 only forty-two members attended. The Mattachine Society produced the monthly periodical ONE Magazine , starting in January 1953 and eventually achieving a circulation of 5000 copies. The regular publication of the magazine ceased in 1968, but its publisher, ONE Inc., still exists. In January, 1955 the San Francisco branch of the Mattachine Society began a more scholarly journal, Mattachine Review , which lasted for ten years. The periodicals reached previously isolated individuals and helped Mattachine to become better known nationally. Chapters functioned in a number of USA cities through the 1960s. However, they failed to adapt to the radical militantism after the Stonewall Rebellion and faded away.

ICT in marketing

Promotional campaigns. Recommending the use of the products at micro level would result in increasing productivity of the input and thereby increasing the image and the sales of the product can raise the input demand for rural markets. Joint or co-operative promotion A personalised approach is required under this strategy of rural marketing. Under this approach there is a greater scope for private sector and farmer organisation to get into input supply and especially into retail distribution, as it is a low risk activity.Bundling of inputs In order to reap the benefits of, the economies of the scale a rural marketer has to esort to bundling of inputs. ‘Bundling of Inputs' is the process by which the marketer would provide a bundle of products to the retailer so that he can meet the requirements of the farmers in one place. The village level co-operatives and other agencies can play an effective role in the distribution of inputs. Establishing linkages with financial agencies an d other input sellers can help greatly as the bank credit plays an important role by making the purchase possible.Management of Demand A marketer apart from maintaining good supplies in terms of quality and quantity also has to focus on the demand side of the operations also. Continuous January 2006 | www. i4d. csdms. in market research should be undertaken to assess the buyer's needs and problems so that continuous improvements and innovations can be undertaken for a sustainable market performance. Developmental marketing Developmental marketing refers to taking up marketing programmes keeping the development objective in mind and using various managerial and other inputs of marketing to achieve these objectives.A prerequisite for developmental marketing is Development Market Research, which can be termed as the application of marketing research tools and techniques to the problems of development. The research tools of marketing like product testing tests marketing, concept testing and media testing or message test and focus groups are used in this work. Developmental marketing has started to find its roots in India where researchers are using focus groups and products tests to learn more about rural markets and products needs and USPs (Unique Selling Proposition) can be tried out.Media rural marketing uses both kinds of media i. e. the traditional media as well as the modern media. The traditional media includes puppetry, drama, folk theatre e. g. tamsaha (role play of different characters by one or two persons), nautanki (short kits with songs and poetry), street plays, folk songs, wall paintings and proverbs. Marketer uses traditional media as it is more accessible, personalised, familiar and carries a high potential for change. The modern media includes the print media, the television and the radio USPs. 21 Some ot the USPs ot the companies engaged in rural marketing are given below.Mahindra Tractors- ‘Mera Desh Mera Gaon' (My country my village) Ta fe Tractors-‘Grameen Bharat ki Dhadkan' Tafe ka Massey Ferguson(The heart beat of rural India its Tafe's Massey Ferguson) SwaraJ Tractors- ‘Pragati aur Khush-hali ke iye' (For development and happiness) Escorts- ‘Nay' technique ke sath, Bharosa Jeevan bhar Ka' (A life long trust with new techniques) Eicher-‘Ghazab ki takat, ghazab ki shaan' (Incredible strength, Incredible pride) Sun Seeds- ‘Grow with Sun' ICl Karate Insecticide'Keedon ka Maha-kaal, Phasal Ka Pehredaar' (Insects enemy protector of the crops).Pesticide India- ‘Desh ke liye Phasal Anek, Keedon ke Naash ke liye Foratox Sirf Ek (Numerous crops for the country but only for destroying pests i. e. Foratox). Thus the companies use different formats to influence the target audience in order to produce the desired results. Extension Services. There are several limitations of rural marketing in the Indian context, this leads to the need for extension services to supplement the efforts of the firms engaged in rural marketing.The various extension services could include credit facilities, competitions among the farmers, educating the farmers regarding the appropriate agricultural practices, etc. Extension services would thus play a crucial role in the development of rural marketing in India. Ethics in Business Ethics occupies a special place in rural marketing, and has been at the heart of all the transactions whether cash or kind. In order to make a lasting impact on the rural clients, the firms need to built a trustful relationship and that is possible by no other means but only by ethical conduct.Partnership for sustainability There is a need to build partnership with rural clients for a sustainable business relationship and sustainable marketing relationship. There should be a long-term relationship between the firms and farmers for agro business projects, which are risky, long drawn and technical in nature. Partnership is required in rural marketing business so as t o award distributorship to local groups and individuals employing ocals, staff secondment in local projects, preferential purchase of local product, training to locals and discount on product supplies in some areas.Rural marketing firms can work with NGOs also because NGOs have better linkages and understanding of the local communities and their problems. NagarJuna fertilisers and Chemicals Ltd has set up an agro output division which is known as FMS (Farm Management Service) which provides packages to the farmers right form soil testing to post harvest stage of the crop system. The FMS aims at enhancing farm productivity optimising cost of production, improving conomic returns to farmers and enhancing the cost of production and enhancing the produce quality.Conclusion Rural marketing in India nas still a long way to go, rural marketers nave to understand the fact that rural marketing in India has a tremendous potential in our country. Rural marketers should understand this fact and try to tap the huge untapped potential in our country. NepaLinux NepaLinux is a Debian and Morphix based GNU/Linux distribution focused for Desktop usage in Nepali language computing. It contains applications for Desktop users like: OpenOffice. org, Nepali Gnome Desktop, Nepali input systems tc.Since January 2004, Madan Puraskar Pustakalaya, the principal archive of books and periodicals in the Nepali language, undertook the Nepal component of the 30- month long PAN Localisation Project (www. PANLIOn. net), a multi-nation localisation project being conducted in Afghanistan, Bangladesh, Bhutan, Cambodia, Laos, Nepal, and Sri Lanka, with the support of International Development and Research Centre (IDRC), Canada. This project includes a Nepali GNU/Linux distribution ‘NepaLinux' comprising of localised GNOME, OpenOffice. org, Mozilla suite, and other utilities that nclude Nepali Spellchecker, Thesaurus, Nepali Unicode support, etc.This distribution can be used in Nepali as well in English environment. Though NepaLinux is basically a live CD it can also be installed in the computer. The work for the installation process has been facilitated through the European Commission supported Bhasha Sanchar Project (www. bhashasanchar. org) which is led by the Open University (I-JK). NepaLinux is a Free/Open Source Software (FOSS), in which the source code is open and the users have the freedom to use, study, modify according to one's needs and redistribute it. NepaLinux, being a Free/

Dce Unit 6

E1. Collate evidence which describes the role of the practitioner in working towards a healthy lifestyle and environment for children. In this section I will cover the role of the practitioner in working to provide children with a healthy lifestyle and how it is really important of making sure that the child gets everything they need to stay healthy. There are many different ways the practitioner can promote a healthy lifestyle and this can be done through: Activities children can do to understand and gain a healthy lifestyle: Reading booksRole play- farm shop Physical games- running, riding bikes and scooters and soft play area Spending time washing hands after going to the toilet, before eating or after sneezing Brushing your teeth (not all settings do this but some do to encourage children to be able to brush their teeth on their own) Singing songs that can help children to understand about healthy foods and not healthy. It is important not to tell children that crisps and chocola te is not good for you because they may not want to eat it.There is no good or bad food it is just a case of balancing the child’s diet so it is part of the practitioner’s role to provide healthy snacks and meals to ensure that they are getting their five-a-day. Having tick charts can be a good way to promote a healthy lifestyle. By ticking off each day what the child has had to eat can encourage them to eat more healthily. Daily exercise- children like to run around but for those who like to sit quietly, the practitioner should plan activities to include those children so they are getting the exercise they need in order to have a healthy lifestyle.E2. Provide information about legislation which supports the rights of children to a healthy lifestyle. Here are some legislations that support the rights of children: LEGISLATION DESCRIPTION Human Rights Act 2000 This act was designed to give children the same rights as adults. United Convention on the Rights of the Child T his act seeks respect that children have a right to and deserve. Safeguarding Vulnerable Groups Act 2006 This act is designed to make sure that adults working with children and other vulnerable groups are vetted not just in childcare but also in other organisations.Childcare Act 2006 This act incorporates the welfare standards with which all settings with children under the age of eight use the Early Years Foundation Stage (EYFS). Control of Substances Hazardous to Health Regulations (COSHH) This act states which substances which can make people ill or injure themselves must be stored and used in the proper manner. Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR) 1995 This act requires the recording of any accidents or illnesses at the setting or work placement.E3. Provide information about a range of factors which may affect children’s health and well-being at differing times in their lives. Factors that affect the health of children: Poverty St ress Pollution Housing Unsafe environments Low birth weight Smoking Drug and alcohol misuse during pregnancy Lifestyle Families and community Illness and disability Most of these factors have a negative factor on a child's health but some of them can have a positive effect. For example a child's lifestyle can make a huge difference to his health.If a child is eating a well-balanced diet then the child's health would be a good one because he is getting all the nutrients and vitamins he needs. And it a child is very active the child can benefit from this because as they grow older the exercise they have done while they are young will enable them to do a lot more things when they are older. E4. Include evidence of the effects of these factors on children’s health. These are the consequences that the factors stated in E3 that affect a child’s health: SmokingSmoking during pregnancy can result in the child being smaller, having a low birth weight and the child is more likel y to suffer from asthma when they are older or at a very young age. Poor housing Poor housing can affect children’s health through dampness, over-crowding and infestation of insects and other vermin. Poverty If people are living in poverty they will not be able to require adequate housing which will then affect their health as mentioned above. Department of Health states that â€Å"families living in poverty are less likely than other families to access health and other supportive services.In addition to this children will be more susceptible to obesity tooth decay and unnecessary injury†. Some children may already be exposed to diseases but are not diagnosed until something happens to trigger it. E5. Include examples of different routines for children which will maintain a healthy lifestyle. All children need a routine otherwise they will get really confused and it may cause them to be distressed. Below is an example of a routine for a one year old. TIME ACTIVITY REAS ON RISKS 9:00 Arrive and meet and greet 1:1 settling. Time for parents to talk to key person and to discuss any changes.Builds social and emotional development Opportunity to learn more about the child No risk 9:30 Registration Builds social development No risk 9:45 Play time whilst adult carries out observations one that child or others. Builds PSED, CD, KUW, PD and CLL. Depends what activity the child is doing also depends on the development area Toys being damaged and the child hurting himself 10:15 Snack time sits with other children Stays healthy and builds social development Possible risk of choking on food 10:30 Outside play Builds PD, KUW, PSRN, CLL, PSED and CD. Could fall over; hurt themselves on the toys outside. 1:00 Choosing- does whatever the other children do Lets the child decide on what she wants to play with (child-initiated) Toys could be damaged or broken. 11:30 Sleep/read stories Relaxation No risk 12:00 Lunch time Stays healthy and builds social development Ris k of choking on food 12:30 Sleep/story time Relaxation No risk 1:00 Play- outside or inside (child initiated) Builds PSED, CD, KUW, PD and CLL. Toys could be damaged or broken 1:30 Soft play with Builds CD,KUW, CLL, PSRN, PSED, and PD.Child falling off and hurting themselves 2:00 Play- whilst adult carries out observation Builds PSED, CD, KUW, PD and CLL. Allows the practitioner to plan activities the child can do. Toys broken 3:00 Home time Spends the rest of the day with parents No risk It is really important that a routine is followed with any child because it keeps them safe, promotes a healthy diet, allows time for the child to exercise whether it is through play or physical activity, keeps the child stimulated, allows them to have times of sleep and rest, promotes hygiene, builds a child’s independence and it shows the child love and affection.Not all children follow the same routine so the practitioners need to plan and put together routines for children who have spec ific needs so they will not be left out otherwise they could develop self- esteem and self-confidence problems when they are older. (ref E8) E6. Include descriptions of TWO activities which are suitable to use with children to promote a healthy lifestyle. There are many activities for children that enable the practitioner to promote a healthy lifestyle. For example, at placement I have come up with an activity promoting hygiene.I have noticed that some children do not like to use soap so the activity I have come up with an idea that allows children to make their own soap that they can use to stay hygienic and prevent germs. It also gives the children a sense of independence and ownership. Below is a recipe for making soap. Instructions Set a kitchen vegetable grater into a large bowl, and give it to your child. Show her how to grate a white or light-colored bar of soap into the bowl. You’ll need one cup of soap shavings. Ask her to split the shavings into four smaller bowls. Give your child a bowl of warm water and a spoon.Have her to dip the fingers of one hand into the water and shake it into one of the bowls of soap shavings. Add several drops of liquid food coloring, and ask her to stir the mixture. Add more coloring drop by drop to deepen the shade until she’s happy with it. Have her scoop the blob of soap out of the bowl and knead it into a ball. Ask her to knead, pinch, pull, stretch and generally mess with it until it’s pliable with the consistency of Play-Dough. If it’s too stiff, add a few more drops of warm water. Show your child how to pinch off small pieces of the soap dough ball and form them into shapes.Roll a ball of dough into a cylinder about ? -inch thick or a little larger to make a fat crayon for pudgy fingers. Encourage her to create silly animals, geometric shapes or anything else that she can think of. Press some of the dough into the cells of ice trays for some uniformly shaped soap crayons. Line a cookie sh eet with paper towels. Arrange the completed shapes on the towels with space in between them. Put the sheet of soap shapes and the ice trays into the freezer for 10 minutes. Remove the cookie sheet and the ice trays from the freezer. Pop the crayons out of the ice trays and add them to the shapes on the cookie sheet.Set the tray of soap crayons in a cool, dry spot for two days to harden and dry thoroughly. When doing an activity with children the practitioner must be aware of each individual child’s needs and capabilities. For example, some of the children may not like the feel of the soap in their hands when in the stage of molding it together so when I come to do this activity I will put out spoons so the children have the choose whether they want to use spoons or not. This way none of the children will be left out just because they did not like the feel of the soap. This way I am showing a diverse and inclusive practice. (ref E8. )

Henry David Thoreau and Martin Luther King Jr Essay

There is no doubt that there are many similarities between Martin Luther King Jr. and Henry Thoreau though they did not live in the same century. King himself declared that he was greatly influenced by Thoreau’s essay on civil disobedient. The two civil right activists had similar ideas on justice in the society. It is also believed that Thoreau’s work was also influenced by Ralph Emerson who initiated the thoughts about transcendentalism in him. Although some people believe that King was more influenced by Mahatma Gandhi, the great Indian leader, it is important to note that the ideas of Gandhi were based on the ideas put forward by Thoreau. Moreover, King stated that while in college, he read Thoreau’s essay on civil disobedient which inspired very strong feelings on him (Arsenault, pg 62). The main difference between Thoreau and King is the context in which each one of them operated. It is also important to note that King was most vocal a century after Thoreau had left the scene. Thoreau was an author historian and a philosopher in the 19th century. One of his most famous books other than the civil disobedient essay was the Walden which had the main theme as simple living. Thoreau was also a white American since his grandfather was a Frenchman. He was opposed to the injustices against the minority in the society in the mid 19th century which included African Americans being used as slaves and the Mexican American war. On the other hand, King was a clergyman. He is considered to be the greatest civil activists in America in the 20th century. He was the leader of African Americans civil rights movement. In the mid 20th century, there was no slavery in the United States but the African Americans were segregated and discriminated by the dominant race. King mobilized African Americans in protest matches and civil disobedient as a way of fighting for justice in the society (Powell, pp 26). Despite the two activists working in different centuries, they changed the civil rights traditions of civil rights and reforms in the American society. Thoreau was the first person to introduce the idea of civil disobedient as channel of pushing for reforms in the American society. Since the publication of his essay on civil disobedient in the mid 19th century, his ideas have transformed activism in the whole world. The most famous influence of Thoreau ideas was on King’s letter which he wrote while in prison in Birmingham. In the letter, King states that Thoreau essay convinced him that not cooperating with what is evil is as essential as cooperation with what is good. This is a clear indication that King’s ideas on civil rights movement were directly borrowed from Thoreau’s ideas. The letter did not only support the idea on non violent civil disobedient in human rights protest but also expounded on the ideas introduced by Thoreau in the 19th century (Schroeder, pp 1). Thought the two activists had different views on the rights and freedom of all in the society, their views were based on the same idea. The basic idea was that the oppressed need to take an active role in the fight against their rights. They were more concerned about the unequal treatment of the minorities in the society either being enslaved or segregated. While Thoreau advocated for personalized rights, King advocated for public awareness of the freedoms and rights for the good of all (Chernus, pp 305). Though the letter from Birmingham by Martin Luther King Jr. was based on the same idea with the civil disobedient essay by Thoreau, the two authors were different on all aspects. However, this does not negate the fact that both played an important role in securing freedom for the African Americans. Thoreau aided in securing freedom for the fugitive slaves in the 19th century through his strong criticism against slavery while King led non violent protest matches and civil disobedient against the Jim Crows laws that segregated African Americans. They both held a strong position that unjust laws should be opposed by the masses (Powell, pp 26). The effectiveness of civil disobedient and peaceful direct action in the second half of the 20th century led by King was inspired by the effectiveness of the approach in India led by Gandhi. Thoreau’s ideas had been proved to be effective in India. King reintroduced Thoreau’s ideas into the American protest traditions which were very effective. The legacy of the two great men is still evident in the American society as well as other societies of the world today. It is common for environmentalists, civil rights activists and same sex marriage supporters to invoke the words of King and Thoreau to defend their positions (Powell, pp 26). It is indisputable that Thoreau in the 19th century and King in the 20th century played an important role in the fight for African American rights. They introduced the idea of civil disobedient in the American society which proved to be effective. Though both of them were radically different, there ideas on civil rights and civil disobedient were very similar.

Economic Consequences of Credit Market Failure in Uganda Assignment

Economic Consequences of Credit Market Failure in Uganda - Assignment Example Its influence is becoming increasingly pervasive through a constant series of federal court decisions as well as steady enlargement in the size and scope of administering agencies. "The failure of formal credit institutions to serve the poor is due to a combination of high risks, high costs and consequently low returns associated with such business." (Orkut et al. 2004:5) Despite the pressure from the International agencies and Governments of the developed nations it will neither fruitful for the economy of the developing countries nor for the consumers of these countries to implement terms and conditions of lending and borrowing as applied in the developed countries. Factors contributing to this argument are many and varied, which include: Difference in economic conditions. Difference in technology and skills. Dependence economies of both the countries on Labour intensive industries. Loss of competitive advantage in international trade. The economy of Uganda is considered as one of the fastest growing economy in the African countries. The growth in the Gross domestic Product of Uganda has reached to 6.9%per year from 2.9% in the era of 1980s according to World Bank. (World Bank 2004:183) As a consequence of this growth,Appleton (2001:4)has estimated,based on household surveys,that the poverty headcount (defined relative to a poverty line close to the widely used dollar a day)has declined substantially:From 56%in 1992 to 34%in 1999/2000 - mainly because mean consumption per adult equivalent rose by 4.7%%per annum over this period (its distribution worsened slightly).Wider measures of poverty (the poverty gap ratio P1 and the poverty severity ratio P2)declined even more tha n the poverty headcount ratio (P0),thus indicating that the...This responsibility is being increasingly codified in law and various governmental orders. Its influence is becoming increasingly pervasive through a constant series of federal court decisions as well as steady enlargement in the size and scope of administering agencies. Despite the pressure from the International agencies and Governments of the developed nations it will neither fruitful for the economy of the developing countries nor for the consumers of these countries to implement terms and conditions of lending and borrowing as applied in the developed countries. The economy of Uganda is considered as one of the fastest growing economy in the African countries. The growth in the Gross domestic Product of Uganda has reached to 6.9%per year from 2.9% in the era of 1980s according to World Bank. (World Bank 2004:183) a. Competitive advantage: For the labour intensive economies like Uganda the competitive advantage heavily relies on the low cost of labour. In the countries like Uganda where most of the population of the country is leading their life below the poverty line it sometimes become inevitable for the consumers to make their child work so that they can get the basic necessities of life i.e. food, shelter and clothing.

Research paper Example | Topics and Well Written Essays - 2750 words

Research Paper Example Services offered can either be of personal or corporate finance levels. Similar to any other industry, financial sector needs appropriate tools and technologies in managing and delivering services to clients. Use of those tools facilitate efficient and effective service provision; hence enhancing the commercial concept of profitability. This research paper strives to appraise the breadth and depth of technology integration in finance, especially information technology and changes brought by the integration. Four decades ago, information technology only found wide application in military institutions. Military units used secured networks in relying communications. Financial institutions used traditional ledger books in keeping transaction records. Later, banking sector adopted the use of secure communication channels to deliver sensitive information for processes like confirming funds reception. Currently, technology dominates almost every aspect of financial services industry. According to Balling and Lierman (2009), technological tools like computers allow generation of financial statements, budgets and expected rate of return with a single click of an icon. In addition, investment companies can easily make precise predictions of future financial trends using customized software programs. Technology not only enhances production of records but also improves the labor aspects of the industry. Effective communication tools like internet, Skype and video conferencing allows company manage rs to outsource jobs to experts’ location. Times when Wall Street had to mail each client a stamped copy of a general meeting letter are long gone. Moreover, piling of financial records in files became redundant. With rapid evolution of technology, computer systems are becoming increasingly sophisticated, reliable and fast. This speed of evolution created the

The Battle of Somme Research Paper Example | Topics and Well Written Essays - 1750 words

The Battle of Somme - Research Paper Example Anglo-French in nature, the Somme offensive aimed at shattering the powers of Germany. The British army led the allied forces consisting of a major part of British and French army. The German army which awaited them retaliated harshly. The first day of the battle proved the most fatal for the British army. At the end of the day, the British army had lost 60000 of its men (Gilbert, pp65-78). Despite the heavy human loss of almost 1 million from both sides, the British Generals of the time have been criticized for the battle. At the end of the battle, the British army had succeeded in capturing only 12 kilometers from the Germans. The allied forces were still 5 kilometers away from Bapaume which had been termed as a major objective of the battle while Germany was still maintaining much of its frontline. One view however favors the offensive that the battle caused a severe blow to the Germany ultimately bringing its defeat in 1918. At the start of battle, the balance in composition amon g the British and French was 20 British and 13 French divisions. Though majority of the composition was British, it had earlier been decided that the attack on German army would be primarily a French offensive. The German onslaught at Verdun forced the French to depute a huge manpower of its army. The Somme offensive aimed at draining the German forces of reserves and the territorial target was the secondary objective. The Verdun onslaught changed the nature of the Somme offensive completely. The aim had then become to shift German resources from Verdun to the defense of Somme (Doughty, p291). The heavy bombardment was planned to precede the attack which began on June 24. It was believed that the fierce bombardment would destroy the German front line. After the destruction of the front line, the allied forces would become able to walk into the no man’s land and take edge over the Germans. Both the British and French artillery had an equal share in the 3000 guns for bombardmen t. After the bombardment, it was planned that a creeping barrage would lead the advancing infantry towards the front line of the Germans then consecutively towards the second and third trench lines. In addition, Rawlinson’s Fourth army was heavily loaded with arms and ammunitions which had the task of consolidation. During the course, the whole Fourth army would attempt a sudden breakthrough by using the cavalry to catch the gap in the German defense lines. After the possession of the German front line, the plan was that the British army would break through to Cambrai and Douai which meant the breakup of German line into two. 750000 soldiers from 27 divisions went into the offensive. About eighty percent of the army was from the British Expeditionary Force (BEF). The figures comparison favored the attacking allied forces as only 16 Divisions German army defended the battlefield of Somme (Keegan, pp290-292). What Happened? The bombardment began and continued for eight consecut ive days. The allied forces of British and France had however looked down upon the strengths of the German army and its strong arrangements. The bombardment had failed to destroy either of the German front line’s barbed wire or the strongly built concrete bunkers. It was evident that the Germans were alert for all of the enemy’s onslaughts. Besides, the munitions and explosives used by the British were defective. Many of them did not explode.